The food and beverage industry’s July transcripts showed up in the most recent days, among which fast-frozen foods were the most eye-catching. Statistical data showed that the output of quick-frozen rice noodles in July was 243,600 tons, which was a significant increase of 49.69% year-on-year. The cumulative output in the previous July was 1.61 million tons, which was an accumulative increase. Speed ​​27.49%. Chief analyst of food and beverage industry of China CITIC Securities, said Huang Yu: Most of the sub-sectors of food and beverage growth momentum is flat in July, and frozen foods monthly growth rate hit a new high in recent years, Chaoyang industry characteristics are obvious.

Since the second half of 2009, the demand for quick-frozen foods has experienced an explosive growth, and the demand for products has exceeded supply. Some analysts told reporters that the monthly growth rate of frozen foods has reached a new high. On the one hand, it is due to the lower base year of the previous year, and on the other Under the background of consumer recovery, the acceleration of urbanization and the pace of life, as well as the improvement of residents' spending power, have laid the foundation for the growth of the industry.

Comparing with the rapid growth of the frozen food industry, the leading company Sanquan Foods (002216) has recently performed even higher in the secondary market. The company has expanded its production capacity since 2009 and announced an investment of 300 million Jianhua South Base since early this year. Afterwards, it announced plans to invest 600 million yuan in the construction of the North China base last month, gradually completing the layout of major areas in East China, Southwest, South China, and North China.

It is understood that due to the expansion of the market cake year by year, Sanquan Foods is currently limited by insufficient production capacity and the Zhengzhou base has reached full capacity. Zheng Xiaodong, executive secretary of Sanquan Foods Co., Ltd. said: “The demand for quick-frozen food industry has recovered more quickly than in the second half of last year. Food expectation, the market demand growth significantly accelerated.” Guomao Securities analyst Huang Mao said that Sanquan food production capacity expansion plan in the principle of catching up with the opponent, but its main competitor thought still continues to freeze capacity expansion plan, and said to wait for the market Further recovery.

Statistics show that the total frozen food industry has expanded rapidly. The industry turnover has soared from 7.35 billion yuan in 2005 to 27.4 billion yuan in 2009, with a compound annual growth rate of 39%. Industry profits rose from 322 million yuan in 2005 to 2009. In 2012, the annual compound growth rate reached 42%. The per capita consumption shows that there is still huge room for development in the domestic market. At present, per capita annual consumption of frozen food in the United States is above 60kg, and European per capita annual consumption is nearly 30. In kilograms, the per capita annual consumption in Japan is close to 20 kilograms, while the per capita annual consumption of frozen food in China is only 9 kilograms, which is far lower than the consumption level in developed countries.

When communicating with reporters, several industry sources pointed out that the current frozen food industry has two major characteristics. First, there is a huge market space. Second, the integration is expected to be strong and the industry concentration will gradually increase. The domestic market has formed a three-round, miss, Longfeng The competitive structure of Wanchai’s wharf, the market share of the four major leading markets has steadily increased. The market share in 2009 totaled more than 60%.

Huang Mao emphasizes Sanquan Foods as an example. The industry consolidation curtain is expected to open. “The market share of Sanquan Food has exceeded 27%. In recent years, the increase rate has slowed down. It is inevitable to increase market share through mergers and acquisitions. The establishment of a foreign production base will inevitably have a direct impact on regional frozen food companies and will further enhance the M&A capability of Sanquan Foods.” In addition, there are also views that with the increase in the prices of agricultural products, the cost of the industry in the second half of the year is expected. The pressure will increase to further promote concentration.