On March 31, the last day of the re-review of national dairy product production licenses, Zhiping Zhu, Deputy Director of the General Administration of Quality Supervision, and Vice Minister Pu Changcheng led the team to Beijing Sanyuan Foods Co., Ltd. to check the re-review of dairy product companies and investigate and investigate the situation. The focus of follow-up supervision. The person in charge of the relevant department of the AQSIQ, Yao Yao, the deputy director of the Municipal Quality Supervision Bureau, and the relevant staff of the Quality Supervision Bureau of Haidian District accompanied the inspections.

Of the 1176 dairy companies in the country, only 643 have passed production license re-audits and the passing rate is less than 55%. Nearly half of the companies have not passed the review and will have any impact on China's dairy industry. For details, immediately connect reporter Wang Qunjun.

Anchor: What are the thresholds for re-evaluation of production licenses for dairy products? Which companies are mainly unsuccessful?

Reporter: Most of the companies that have not passed the review have a relatively small scale of production and relatively poor inspection capabilities. According to the implementation conditions of the new regulations, it is definitely a very high threshold for the entry of dairy enterprises. It used to be only a filing system. Now it must be After the review and approval, if dairy companies want to regain their production licenses, they must pass industrial policies in three respects.

The first is its production conditions, which means that the daily production capacity for processing fresh milk must reach 300 tons or more. The second is that the distance between the new dairy processing project and the existing dairy processing enterprises must be more than 100 kilometers. The third is that the stable and controllable milk base industry in the reconstruction and expansion project has a milk production of no less than 75% of the original processing capacity. There are also many fresh ones that must be able to raise their own pastures, produce their own products, and use the milk production enterprises. 100% milk uses raw milk produced by a controllable milk source base, and more than 50% of the raw materials used by formula milk powder production enterprises are raw milk produced by a stable and controllable milk source base. This is only approved by the Ministry of Industry and Information Industry Policy. Only qualified to participate in the review of production license conditions of the quality supervision department.

Well, this review also includes its inspection equipment, and some personnel, because the Voice of China was also reported before, and its details are very detailed. Only if it meets two major conditions can it obtain a production license. We have just said that the new regulations for testing dairy product manufacturing enterprises must be equipped with appropriate testing equipment, a self-inspection of food additives, melamine and other indicators, among the company's inspectors among those who have melamine independent inspection capabilities, and the personnel requirements are also in two For people above, they must not entrust others to manage the equipment. If these equipments are to be matched, they will require millions or even 2 million in funds. For many small and medium-sized enterprises, they have been rejected from the capital.

Anchor: How big is the impact of this industry reorganization on the market?

Reporter: Experts basically reached a unified understanding. This review may be called the state's cleansing action on the entire dairy industry. Eliminating a group of enterprises with high energy consumption and backwardness is inevitable. Large companies that survive are like Like the familiar Mengniu, Guangming, Feihe, etc., its market share is certainly a substantial increase, these large-scale dairy products companies will certainly win the opportunity to pursue a layout integration.

Yesterday, we also interviewed Zhang Yongjian, the director of the Institute of Industrial Economics of the Chinese Academy of Social Sciences, who was also a professional dairy professional. He also thought that this measure would improve the quality of China's dairy products, and also because the quality of Chinese dairy products has improved. It will improve the competitive advantages of domestic brands and foreign brands in China. For consumers, they are more concerned with prices. This adjustment is so strict on this review and regulations, and there are so many industries that have been eliminated. The dairy industry is Not rising?

Before the milk price adjustment, I interviewed Song Chungang, the director of the China Dairy Industry Association. He said that this adjustment will definitely increase the cost for enterprises. Therefore, it is certain that the prices of dairy products enterprises in the domestic dairy products industry are certain to increase. There is room or there is at least a desire, there is a strong desire, but the current competition because of the domestic dairy industry is very fierce, companies are generally not afraid of the general price increase, some companies because It fears that the price adjustment will lose market share. Therefore, besides the tricks of stealth price hikes, the company may have another, more important, approach to exploiting new products to gain greater profits.