The route of mobile medical products to take consumer electronics can indeed accumulate users in the short term through big marketing. The main forms are new products, price wars and entertainment. But the biggest dilemma is that medical care is not able to attract users with “fun”. The real rigid demand is often “light users”.

The positioning of the light user is roughly the same. First of all, the demand is relatively straightforward, such as registration. Find an expert doctor with a very clear goal. Second, there is a certain urgency in demand. This kind of urgency is not to say that emergency is so urgent, but that users are psychologically in need of finding solutions, such as how long-term diabetes is controlled. Again, the attributes of medical care are obvious. Because of the urgency, the user demands directly, the user's use is current and cannot be created through social entertainment attributes. Whether the user chooses to stay is entirely dependent on whether mobile medical can solve the problem. The last point is also extremely critical, that is, users need convenient and simple tools when facing diseases, and they have no time to face complex operation and entertainment functions.

To sum up, light users require tools that are simple, straightforward, and effective.

Look at mobile medical products and apps on the market, wearable devices in the Chinese market, pure mobile medical apps, and overall entertainment attributes are strong, hope to retain users. Entertainment is useful in pushing up traffic in the early stages, but people with real medical needs will soon find it ineffective. Future mobile health care may need to transform in several directions.

The first point is the fooling tool. The use must be simple, and the style of relying on the user to manually enter data proves to be undesirable in mobile medical care, as evidenced by the US Carepass failure case. Fooling is mainly a simple use of features. For example, wearable devices that record health indicators, intuitive data display is more suitable for most people than manual input, and automatic import to form a file will be more intuitive to record health. Functional superposition is a good thing and a bad thing. Too many functions may make the user feel too cumbersome, so starting from the most intuitive function and doing it quickly, rather than blindly developing horizontally is the most critical.

The second point is to actively inform the meaning of the data. The main reason users can't stay is what does the data mean? What is the use? Most users are passive, requiring mobile medical product providers to take the initiative to tell them what the data means, and to provide services to them by contacting customers. This connection needs to be more direct, such as a heart disease warning channel, and if there is an abnormality, there can be direct offline service support, so that doctors can see this data fluctuations and reflect.

The third point is the initiative to provide services. Due to the shortage of medical resources, China's medical system is generally in a passive service state, which restricts the early intervention and diagnosis of the disease. The development of mobile medical care will effectively drive medical services from passive to active. Whether it is data sharing or medical consultation, it can be quickly implemented through the mobile terminal, which greatly reduces the cost of medical services. Proactive medical care will be a big change in mobile healthcare, opening the door to early intervention in the disease.

The last point is to entertain, but to do a vertical platform. Most patients need to hold a group, but they will go well if they are sick. Entertainment can't keep these people, and few people are willing to share too much health information with acquaintances. So there is not much social functionality, and the vertical platform is more acceptable. This platform is more similar to information query, does not require patients to actively contribute, more is a third-party platform and information provider. Form, giving users a platform to find specialist consultation information and similar case sharing. The disease database is very good here.

To sum up, the light users of mobile healthcare need direct, effective and simple services. Chinese users may be more passive than foreign users. This aspect is caused by culture. On the one hand, it is caused by the passive status of patients in the medical field. Therefore, in response to this demand, future products and services need to be simpler and combined with data and offline services, while providing a vertical platform for patients with different disease types to query the reference space. The socialization function here may not be obvious, and it is more about the significance of mobile medical care as a traditional medical entrance.

Extract Powder

China Extract Powder For Use As Dietary Supplement Extract Powder, Extract Powder Manufacturer

Shaanxi Kang New Pharmaceutical co., Ltd. , https://www.apipepdites.com